About Goals App | Partner-Powered Fitness Accountability
Solving the Fitness Consistency Problem
Fitness isn't a knowledge problem or a data problem—it's a behavior problem. Goals uses partner accountability and behavioral science to build habits that stick.
Our Mission
Help everyday people who struggle with consistency finally prioritize their physical health—without babysitting or busywork.
"The best workout plan in the world is worthless if you don't show up consistently. Goals makes showing up inevitable."— Goals Founding Team
Behavioral Focus
We focus on changing behavior, not providing information. You already know how to exercise—we help you actually do it.
Real Accountability
Partner accountability with real stakes creates external motivation when internal motivation fails.
Effortless Tracking
Automatic verification through health apps removes friction while preventing self-deception.
Our Story
Goals was born from frustration. Our founders had tried every fitness app, program, and hack available. They knew what to do—they just couldn't do it consistently. Sound familiar?
The breakthrough came from behavioral psychology research: people are 65% more likely to complete a goal when they commit to someone else. That jumps to 95% with regular check-ins. But existing accountability tools were either too casual (easy to ignore) or too formal (unsustainable).
We realized the missing piece was loss aversion—the psychological principle that people are twice as motivated to avoid losing something as they are to gain something. Combine partner accountability with real financial stakes, and consistency becomes inevitable.
The "Aha" Moment
"I bet my workout partner $20 that I'd hit the gym three times that week. For the first time in months, I didn't make excuses. I couldn't—someone else was counting on me, and money was on the line. That week turned into a month, then three months, then a year. I finally understood that fitness isn't a willpower problem—it's an accountability problem."
— Co-founder, Goals AppThat personal breakthrough became Goals. We built the platform we wished existed: partner invitations, automatic workout verification, real financial stakes, and tools that make accountability effortless rather than burdensome.
Today, thousands of Goals users maintain consistency they never thought possible. They're not more disciplined than you—they just have better systems. Join them.
Our Values
The principles that guide everything we build
Honest About Human Nature
We don't pretend willpower is enough. We build systems that work with human psychology, not against it. Motivation fades, but good systems endure.
Real Consequences, Real Results
Gentle reminders don't work for most people. Real stakes create real change. We make the cost of inconsistency immediate and visible.
Partnership Over Competition
The best accountability comes from mutual support, not rivalry. We foster partnerships where both people succeed together.
Simplicity Over Features
More features often mean more complexity and lower consistency. We build only what serves the core mission: helping you show up.
Our Approach to Partner Accountability
Partner workout accountability isn't just about having a workout buddy. It's about creating systematic external motivation through behavioral science.
Social Commitment
When you commit to another person, your brain's social systems create pressure to follow through. Partner accountability leverages your natural desire not to let others down.
Financial Stakes
Loss aversion psychology shows we're 2x more motivated to avoid losses than pursue gains. Real money at stake makes excuses expensive and consistency profitable.
Objective Verification
Automatic workout verification through Apple Health eliminates self-deception and disputes. Your fitness tracker becomes an impartial referee.
Why Partner Accountability Works Better Than Solo Efforts
Going Solo:
- ×Only accountable to yourself
- ×Easy to rationalize skipping workouts
- ×No immediate consequences for inconsistency
- ×Motivation fades with no external support
With Partner Accountability:
- ✓Mutual commitment creates external motivation
- ✓Partner notices and cares about your consistency
- ✓Real consequences make excuses expensive
- ✓Support system keeps you going during tough weeks
Our Approach
How we're different from every other fitness app
Behavior Change, Not Data Collection
Most fitness apps focus on tracking everything: steps, calories, heart rate, sleep. They give you data but don't change behavior.
Goals tracks one thing: did you work out? If yes, great. If no, there are consequences. Simple, effective, sustainable.
External Accountability, Not Internal Motivation
Relying on motivation is like relying on the weather—sometimes it's there, sometimes it's not.
Goals creates external accountability that works regardless of how you feel. Your partner is counting on you, and real money is at stake.
Loss Aversion, Not Reward Systems
Reward systems sound nice but don't create lasting change. People adapt quickly to rewards and need bigger incentives over time.
Loss aversion is hardwired into human psychology. The pain of losing $25 is twice as strong as the pleasure of gaining $25. We use this to your advantage.
Follow Our Journey
See behind-the-scenes updates, user stories, and fitness accountability tips on Instagram
Follow @goalsapp_Ready to Experience Real Accountability?
Join thousands who've discovered that consistency isn't about willpower—it's about having the right system.